Go.Roku.com/premiere – How to Set Up Roku Premiere?

Watch all video content in 4K HDR with the go.roku.com/premiere device. Roku has a penchant for raising the bar and even competing with itself. Guiding the path to eternal entertainment, Roku’s Premiere and Premiere Plus devices come with the ability to turn any conventional television into a newer smart one, with a single connectivity measure. The Premier streaming device comes in a compact size, is affordable, and most of all, embodies a superior operating system. While overhauling its entire lineup of hardware, Roku recently released the Premiere and Premiere Plus to provide viewers with stunning on-demand streaming in a price that most people can ideally afford.

Better than the Competition

The Premiere comes with a vast array of 4K HDR apps

  • Roku Media Player
  • Netflix
  • Amazon
  • YouTube
  • Fandango Now
  • UltraFlix4K
  • VUDU
  • Plex
  • 4K Universe
  • Curiosity Stream
  • Toon Goggles
  • Tastemade
  • Smithsonian Earth
  • Picasa
  • Flickr
  • 500px

Two of the biggest services of the streaming industry Amazon and Netflix offer content in HDR through the go.roku.com/premiere device.

Features at a glance

  • Insert a microSD card into the slot to load apps faster
  • Use a wired connection through an Ethernet Port equipped on the Roku in case the Wi-Fi does not seem to have enough strength
  • Fix it in place with the help of a tape that accompanies the device
  • Compatible with every possible streaming service


  • Shaped like the Roku Express, the go.roku.com/premiere is small, crescent-shaped with rounded edges
  • The device is about 1.5 inches in thickness, about 0.5 inches in height and just about 3 inches wide
  • First-time users require a quick online registration but for those who are upgrading from one Roku to another, the services will just get transferred along with your previous settings
  • Powerful player that covers exactly what users require especially when it comes to 4K HDR support
  • The device contains an Ethernet port, HDMI / MicroSD port and a DC IN port


  • Get a Premiere device and wield a ‘Point-anywhere’ remote that does not require aiming to the infrared on the device
  • Use voice controls for search
  • Insert headphones into the jack on the remote to enable private listening
  • The design also accommodates a Bluetooth-enabled remote;
  • Stash the Roku out-of-sight and the remote still functions;
  • Point it anywhere to enable commands on the device
  • A built-in microphone allows voice search
  • The TV’s power button can be controlled with the help of the HDMI CEC


  1. Equipped with a quad-core processor, the go.roku.com/premiere is quick and responsive
  2. With a sharp interface inclined to display 4K, navigate smoothly and instantly through the menus
  3. Switch between apps within seconds and snap back to the main menu in equal pace
  1. Maintain a consistent stream with a fast and strong Wi-Fi connection
  2. While speed depends upon the Wi-Fi environment, the device does support 802.11ac MIMO dual-band Wi-Fi
  3. The Roku Premiere brand is the cheapest HDR streamer available in the market
  1. It comes with a rich and intuitive interface and good stream reliability
  2. The navigation keys are extremely simple and there are several hotkeys on the remote for popular channels, which can be launched with a single click


Open the Premiere box to get a manual with instructions, a QuickStart Guide, a standard USB cable, an HDMI cable, the remote, a charger and some AA batteries

QuickStart Guide

  • The QuickStart guide actually displays pictures about all the contents inside the box
  • For novices, this is a great place to start setting up
  • Additionally, it also contains instructions to link and activate the device
  • There are instructions to even insert the batteries into the remote

roku unboxing

roku installation


  • Insert the HDMI cord first, into the go.roku.com/premiere device and then place the USB Cord into the other slot
  • Use the tape to stick the Roku in place now, before powering up
  • Plug the HDMI – the other end – into the TV
  • Ensure that the port that the HDMI is inserted is HDCP 2.2 compatible
  • Toggle to the selection into which the HDMI is inserted
  • The pair the remote with the device

Setting Up

  1. Turn the TV and the power the device up to visualize the ‘Let’s get started >’ screen
  2. Choose the preferred language
  3. The screen switches to the ‘Connect to the internet’ choices
  4. Choose ‘Wireless’ to go to ‘Set up new wireless connection’
  5. Alternatively, choose the ‘Wired (Ethernet) to enable a more secure setup


  1. Choose ‘Setup up new wireless connection’
  2. The Premiere device probes for available networks as a progress ‘Wireless Scan’ screen appears
  3. At the ‘Choose your network’ screen, a list of network names running the area will be displayed
  4. Select the relevant connectivity option with the help of the remote’s arrows


  • At the ‘Update Available’ prompt click on ‘Ok’ to continue with software updates on the device
  • A progress screen ‘Updating Software’ appears
  • Once the software update is complete, the device restarts
  • If internet speed is high, for example, via Comcast business, then setup is never an issue
  • Ensure good internet speeds for smooth and fast setting up of the go.roku.com/premiere and Premiere Plus devices
  • After a wireless connection, the Roku logo appears on the screen
  • Finally, wait for the updates to be installed before navigating into the main interface


  1. At the ‘Set display type’ screen, choose ‘Auto detect display type’ to let the Premiere device select the best resolution to display content
  2. High-end 4K HDR TVs are automatically identified by the Roku device
  3. Click on the ‘Ok, go to 4K UHD HDR …’ option
  4. The ‘’Display Type’ prompt progressively looks for 4K HDR settings on the TV and asks if the screen displays correctly
  5. Click on ‘Yes, screen looks good’ to confirm the selection


  1. One of the most crucial steps of the go.roku.com/premiere setup is the linking
  2. A 3-step process use a computer or mobile device for activation
  3. Simultaneously, write down the code seen on the TV
  4. Let the television display stay as it is; then open a computer / mobile browser
  5. Then go to roku.com/link -> enter ‘Code’ -> ‘Submit’
  6. All devices sync with each other
  7. Register an account on the Roku with a valid email ID

Our support team is available on the numbers provided, here, on this website, for go.roku.com/premiere assistance. Call them for setting up, installation, channel addition, troubleshooting and much more.


The data about device specifications, setup process on our site go-roku-com-premiere.com are only for the informational purpose to the users. We are the independent service providers, who offer support to the streaming devices setup and other miscellaneous troubleshooting. Refer to our website policies completely before taking our services.